Case study: BOS Afterwork



Customer
BOS Ice Tea

Contributions
Event concept and production, invitation process, set up design, entertainment, branded activations, guest engagement


A bold afterwork moment for a bold new ice tea – BOS Afterwork was created to bring the brand’s optimistic, colorful energy into real life.


The goal: increase brand awareness among young adults, creators, and tastemakers while showcasing our showroom as a flexible, character-driven space built for events, launches, and brand moments.

The challenge: creating a standout afterwork experience in a familiar setting and proving that the Bucket showroom could shift from workspace to high-energy event venue without losing its edge.


"Working with Bucket was a delight. They handled everything on time and with great quality, bringing valuable ideas that made our event truly impactful. The vibrant execution, color-themed catering, and our beloved giraffe mascot were highlights that guests absolutely loved!"

- Annukka Korpinen-Kass, Brand Communication Manager Future at Lejos


What We Did


Turned our showroom into BOS
We transformed the Bucket showroom into a fully branded BOS universe. Tropical florals, bold colors, product displays, and playful details showed just how adaptable the space is, from everyday use to full brand takeover.

Curated the right crowd
A handpicked guest list of creators, trendsetters, and community builders ensured the atmosphere stayed high-energy and the content flowed naturally.

Designed for energy & interaction
DJ sets, a custom “BOStail” bar, high-energy games, and easygoing activations made the showroom feel alive.