Customer
Fiskars, Arabia, Moomin by Arabia, BOS, Lagom, Sun-Maid, Kitchen Joy, True Dates, Captain Kombucha, Colgate, Lemon Juice & Glycerine, Taika, Ibero, Ooni, Oatly, Very Nice, Marimekko, Lily’s Kitchen, Myssyfarmi, Dr. Oetker, Vogue Scandinavia

Contributions
Concept & theme creation, event planning and production, invitation process, press & influencer coordination, partner collaboration & communications, branded posters, recipe booklet, Bucket Fest merch

A media day, but make it a festival! Bucket Fest turned a traditional media day into a full-scale, festival-themed experience.

The goal: create a media and influencer moment that goes beyond static product presentations. The aim was to give media, influencers, stylists, and industry professionals an immersive, inspiring way to explore new launches, taste products, and connect directly with the brands and people shaping contemporary culture.

The challenge: how do you showcase dozens of brands in one day without it feeling overwhelming, transactional, or forgettable? The challenge was to build a cohesive experience where each brand could shine, while still feeling part of one shared story, atmosphere, and community.

What We Did

Built a festival-first concept
We created Bucket Fest as a festival-themed media day, transforming the iconic nightclub Kaiku into a creative playground. Installations, immersive visuals, branded posters, a recipe booklet, and Bucket Fest T-shirts brought the concept to life and set the tone for the day.

Designed discovery through experience
Instead of traditional booths, guests moved freely through curated brand activations, tastings, and product launches – from fashion and beauty to food, drinks, design, and lifestyle. Live performances by Alma Alanko, Leyla, and DJ sets by HUMS and Ketter Michelle kept the energy high throughout the day.

Curated the right crowd & partnerships
We handled the full invitation process and guest curation across media, influencers, stylists, and industry insiders. At the same time, we coordinated closely with all participating brands to ensure clear communication, smooth logistics, and a cohesive on-site presence.